Social Selling Secrets of Companies Doing It Well
March 6, 2018
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Episode Description
The buzz: “Content is fire, social media is gasoline” (Jay Baer). Reality check: the world’s oldest profession is Sales. Each technological era has impacted how the salesperson sells. Only recently has technology, in the form of social media, shifted the power from the B2B seller to the B2B buyer. B2B buyers can search and shop for enterprise solutions as easily as finding a garagedoor opener on Amazon. How have successful companies made the paradigm shift to a Social Selling culture that benefits sales, marketing and the customer? The experts speak. Bernie Borges, Vengreso: ‘You may find the worst enemy or best friend in yourself” (English proverb). Gabe Villamizar, Lucidchart: “We are what we repeatedly do. Excellence, then, is not an act, but a habit” (Aristotle). Michael Labate, SAP: “I can't change the direction of the wind, but I can adjust my sails to always reach my destination” (Jimmy Dean). Join us for Social Selling Secrets of Companies Doing It Well.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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