Eric Keshin
Before coming to Great Harvest, I spent 30 years working at and running McCann Erickson, one of the largest advertising agencies in the world. At McCann, I spent years launching the AT&T brand (back when it was known as the Bell System), taking Gateway to #1 in consumer PCs, rolling out Lowe’s and Kohl’s nationally, and working on Coca-Cola, Wendy’s, Burger King, Applebee’s and TGI Fridays among many other brands. I have worked as the CMO for HP Personal Systems (Computers and Printing), competing against Apple, and splitting off . . . then not splitting off. And I worked at a startup. So what am I doing here?
Well, I have seen many brands and many marketing opportunities in my time. I have been a part of many huge successes, as well as real opportunities squandered for bad reasons out of my control. One thing I do know is that when you do things right, when you are honest and authentic, and you are actually better at what you do than anyone else, then you have every opportunity for success.
That is what I see in Great Harvest. A genuine brand that makes: "Bread. The way it ought to be." (That's why I wrote that line!) The way it was done back in biblical times. It’s not some mythical brand with “bread” slapped in its name just to create the impression that it does things the right way. We do it the right way at every step from start to finish, all the way down to taste testing the wheat we hand select from our farmers in the Golden Triangle in Montana.
