Diana Figueroa
A change agent advancing transformational impact, Figueroa’s career has focused on promoting and championing access and opportunity for underrepresented communities in Arizona across the P-20 education continuum. At Education Forward Arizona, Figueroa leads the organization’s overall marketing, communications and strategic initiatives, all in pursuit of meeting Arizona Education Progress Meter goals. A statewide champion, advocate and spokesperson, Figueroa promotes Arizona’s education and attainment goals, with particular attention to educational equity and diversity as an asset to increase educational outcomes. Figueroa has extensive experience at the K-12 level. Before coming to Education Forward Arizona, she was executive director of community engagement for the Roosevelt School District. She worked closely there with families and the community, creating impactful partnerships with Arizona Cardinals, Cox Communications, Intel, Phoenix Suns, State Farm and others, while implementing district-wide digital marketing, communications and public relations strategies. Figueroa also has more than a decade of communications experience in higher education. As Executive Director of Strategic Digital Marketing and Communication for Educational Outreach and Student Services at Arizona State University (ASU), Figueroa managed marketing and communication for Access ASU Outreach programs and initiatives geared toward helping students and families prepare, enroll and succeed in college.
