The buzz: “Reconceiving the car as a highly personalized and powerful digital device…calls for educating, developing and rewarding young engineers who think differently” (PwC). Fortune’s 100 Best Places to Work (2018) did NOT include any traditional automakers or automotive suppliers, while many technology and Silicon Valley-based companies ranked high. Surprised? With the growing integration of the automotive and tech industries, automotive needs to attract and retain qualified talent. But how? The experts speak. Kristin Dziczek, CAR: “You may be a business man…But you’re gonna have to serve
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