Storytelling and Media Relations
August 3, 2018
Hosted by Merritt Hamilton Allen and Gary Potterfield
The world today is getting noisier and louder every minute. The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out. You have to have a great story to tell. For businesses and PR professionals looking for media coverage, the best approach in today’s crowded digital environment is great storytelling. You must do your research to find new angles on old stories or fresh new stories that show your ability as a trailblazing thought leader. You need to find where most have not gone and tell a more detailed and relevant story. In this week’s episode, Merritt and Gary feature the insights of American University professor and journalist, Bill Gentile, and talk about storytelling, what goes into a great story, how you can use it for earning media coverage and building reporter relationships, and his other storytelling secrets.
The Brand Ambassadors
Friday at 6 AM Pacific Time on VoiceAmerica Business Channel
PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.
Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.
Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling. The Brand Ambassadors is broadcast live every Friday at 6 AM Pacific Time on the VoiceAmerica Business Channel.
Merritt Hamilton Allen and Gary Potterfield
Merritt Hamilton Allen believes that every employee in every business can help promote that business. Merritt has leveraged unique stories and perspectives to persuade and inform those around her. She turned this personal brand into the company Vox Optima in 2005, and has since been awarded over $25 million in PR contracts. Vox Optima’s public relations clients include multi-billion-dollar organizations, start-ups, and everyone in between.
Merritt grew up in Silver City, New Mexico, where she got her first job in radio at age 13. She attended the University of Notre Dame on NROTC and National Merit scholarships. After graduation she served as a Navy public affairs officer for eight years, and led the Navy’s communication strategy for environmental, personnel, medical, and acquisition issues. Merritt is a disabled veteran.
Vox Optima closed its first year with a $1 million task order from the U.S. Navy. Vox Optima currently has 15 employees, offices in Albuquerque and the DC Metro area and its client roster includes NATO, the U.S. Navy, the Department of Defense, the Department of State, BAE Systems, the Census Bureau and several national trade associations
Merritt was honored as a Woman of Influence by NM Business Weekly in 2012. She was named the top-performing media and marketing CEO in New Mexico in 2013 by Albuquerque Business First. Vox Optima has been listed in the top five PR firms by revenue in the state for the last four years.